Brief

SOSU Cosmetics joined creative forces with popular Instagram influencer Bonnie Ryan to curate an exquisite 11-piece collection featuring an array of lip kits and eyeshadow palettes. The collection's visual concept aimed to capture Bonnie's deep admiration for the effortlessly chic vibe of the supermodel era in the early 1990s, adding a touch of timeless elegance and urban flair to the entire range.

Deliverables

I was tasked with creating multiple days worth of Instagram Stories and grid posts which included teaser graphics leading up to the campaigns launch as well as educational pieces to teach the customer about the collection prior to launch. I also created a newspaper inspired press card as well as pull up stands for the launch event and roadshow masterclasses.