All Matte Everything
Brief & Deliverables
The goal of the ALL Matte Palette launch campaign was to effectively communicate to customers that this palette is a must-have for everyone's makeup collection. The visual elements were designed to not only showcase the high quality and versatility of the palette, but also to provide inspiration by demonstrating various looks that could be achieved. The central message driving this campaign was its universal suitability for all skin tones and eye colours.
I developed a range of digital assets for the campaign including newsletter, Instagram stories, grid posts and web banners, ensuring a comprehensive online presence.
Eyeshadow Quads
Brief & Deliverables
The goal of the eyeshadow quads campaign was to effectively convey that these compact palettes are conveniently sized to slip into your makeup bag. Each palette is versatile, serving as a go-to for both daytime and evening looks, this campaign was to have a special emphasis on highlighting glam Christmas looks that could be created during Christmas party season.
I designed an email newsletter, Instagram grid posts and web banners as well as a printed press card, making sure to highlight the 3 quads individuality.
